WMF:Minassian Media
From Creolista!
Minassian Media, Inc. were paid $436K for Public Relations work on behalf of the WMF from 2015-2016 (see the last page of the 2015 990 form).
Work
September 2016: Communications audit
Selected / cherry-picked quotes from key findings:
- "Having a plan matters. Well planned, well executed messaging strategies that leverage multiple teams within our organization yield the highest rates of coverage with the most positive results (e.g., Wikipedia 15)".
- "The outlets and authors that write on Wikipedia are loyal".
- "As our social media presence becomes more robust, we will likely see proactive origins increase substantially." Cf. Wikipedia Weekly on FB
