Difference between revisions of "WMF:Minassian Media"

Revision as of 23:49, 20 June 2017

Minassian Media, Inc. were paid $436K for Public Relations work on behalf of the WMF from 2015-2016 (see the last page of the 2015 990 form).

source author = Minassian Media, Inc.

Selected fair-use quotes from Section one:Overview

Selected fair-use quotes from key findings:

"Having a plan matters. Well planned, well executed messaging strategies that leverage multiple teams within our organization yield the highest rates of coverage with the most positive results (e.g., Wikipedia 15)".
"The outlets and authors that write on Wikipedia are loyal".
"As our social media presence becomes more robust, we will likely see proactive origins increase substantially." Cf. Wikipedia Weekly on FB

Selected fair use quotes from methodology:

"we identified 16 words that were most important to the Foundation's work and purpose [...] and noted the number of times each of the 16 keywords were mentioned or discussed."
"we categorize story origins as proactive, reactive, social media, or independent":
- proactive -- "strategic media push"
- reactive -- asked for a comment and provided one
- passive -- independent reporting

Selected fair-use quotes from Section two: MMI data analysis

"The information analyzed in this section creates a benchmark for future coverage audits by showing what an average number of articles a given outlet will generate."
"Xinhua: 1 article; JIJI: 0 articles" (largest wire services in China & Japan, respectively)

Resumé to page 19: main topics covered in press:

vandalism
passive mention
internet regulation / Censorship (e.g. Russian ban due to cannabis article), "right to be forgotten" in France
Reliability / Accuracy
Wikipedia's 15th birthday (strategic media push)
Specific WP page
Gender Issues

"[I]t is suggested that the Communications team think critically about ways to reduce the frequency of being side-lined by a media culture dominated by loose and – in the case of vandalism articles – frivolous journalism" (p. 20)
add this "Mind the Skills Gap"reference to biblio.creoliste

@@ Line 30: / Line 30: @@
 *"Xinhua: 1 article; JIJI: 0 articles" (largest wire services in China & Japan, respectively)
-Resumé:  main topics covered in press:
+<b>Resumé to page 19</b>:  main topics covered in press:
 #vandalism
 #passive mention
 #internet regulation / Censorship (e.g. Russian ban due to cannabis article), "right to be forgotten" in France
+#Reliability / Accuracy
 #Wikipedia's 15th birthday (strategic media push)
 #Specific WP page
 #Gender Issues
-#"it is suggested that the Communications team think critically about ways to reduce the frequency of being side-lined by a media culture dominated by loose and – in the case of vandalism articles – frivolous journalism"
+*"[I]t is suggested that the Communications team think critically about ways to reduce the frequency of being side-lined by a media culture dominated by loose and – in the case of vandalism articles – frivolous journalism" (p. 20)
+* add this [http://www.tandfonline.com/doi/abs/10.1080/1369118X.2014.957711 "Mind the Skills Gap"]reference to biblio.creoliste
 [[Category: en.wiki]]