Difference between revisions of "WMF:Minassian Media"
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==Work== | ==Work== | ||
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| + | ===September 2016: Communications audit=== | ||
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| + | Selected / cherry-picked quotes from <b>key findings</b>: | ||
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| + | #"Having a plan matters. Well planned, well executed messaging strategies that leverage multiple teams within our organization yield the highest rates of coverage with the most positive results (e.g., Wikipedia 15)". | ||
| + | #"The outlets and authors that write on Wikipedia are loyal". | ||
| + | #"As our social media presence becomes more robust, we will likely see proactive origins increase substantially." Cf. Wikipedia Weekly on FB | ||
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[[Category: en.wiki]] | [[Category: en.wiki]] | ||
Revision as of 23:13, 20 June 2017
Minassian Media, Inc. were paid $436K for Public Relations work on behalf of the WMF from 2015-2016 (see the last page of the 2015 990 form).
Work
September 2016: Communications audit
Selected / cherry-picked quotes from key findings:
- "Having a plan matters. Well planned, well executed messaging strategies that leverage multiple teams within our organization yield the highest rates of coverage with the most positive results (e.g., Wikipedia 15)".
- "The outlets and authors that write on Wikipedia are loyal".
- "As our social media presence becomes more robust, we will likely see proactive origins increase substantially." Cf. Wikipedia Weekly on FB
